Social Media Marketing

Social media marketing & strategic planning

The course Social Media Marketing teaches you to effectively engage with customers using today’s various social media platforms that are relevant to a business. You’ll learn how to effectively develop and manage complex public relations campaigns using social media. You’ll learn to select and prioritise different digital marketing goals for your organisation, customers, products and services, and then the best ways to achieve them through different forms of social media.


What you’ll learn
  • Which social networks to leverage and why
  • How to establish your own social media ecosystem to drive traffic
  • How to implement social media functionality into your online properties to build your community
  • How to implement a streamlined and effective workflow for publishing your digital assets across social platforms
  • How to measure the true effectiveness of your online marketing campaigns
Who is this course for?

This online social media course is ideal for anyone who wants to master social media or anyone who is tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.

  • Marketing Professionals who want to understand the basics of social media marketing
  • Aspiring Social Media Managers
  • PR/Communication teams wanting to leverage the online space
  • Small business owners/Sole Traders

Want to train your team? If you have employees you want to enrol in this course get in contact with us to discuss your options.

Study modules
  • Topic 1: The Social Media Landscape
  • Topic 2: Social Media Strategy
  • Topic 3: Social Media Networks (Analysed by network)
  • Topic 4: Blogging
  • Topic 5: Managing a Social Media Footprint
Course educators

During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.

Sharna BregmanSharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette StaglienoAnnette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.


Online education experience

These courses are designed to let you build your study around your busy life. We have developed an engaging educational experience which can be accessed from any device at any time.

  • Study anytime on any device with Canvas (our cloud-based Learning platform)
  • 24 hour response time to your queries 5 days per week
  • Study groups
  • Interactive webinars
  • Rich interactive content experience
  • Free access to the full Lynda video library


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Start date: Weekly intakes.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms.
The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer.

Online Course Delivery: This course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from The Left Bank who will mentor and support you throughout the course.

Certification: You will receive a certificate of completion upon successful completion of this Online Social Media Course. You may also receive a statement of attainment where you have met the requirements of BSBPUB502 Develop and Manage Complex Public Relations Campaigns as part of your study.