Search Engine Marketing
How to implement SEO and SEM strategies
The course Search Engine Marketing takes you through the world of search engine optimisation (SEO) and search engine marketing (SEM). You will learn about SEO and SEM strategies, as well as strategic planning, organic search, social media optimisation and paid search. Discover why search engines are a crucial step in your digital marketing strategy and understand which strategies to use with them. Furthermore, you’ll delve into the world of paid searches to understand how to improve your search rankings with pay-per-click, and how to manage related costs.
What you’ll learn
- The Role of Search Engines
- Strategic SEO and SEM Planning
- Organic Search SEO
- Social Media Optimisation
- Paid Search and SEM
Who is this course for?
- Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
- Small business owners who want more people visiting their website
- Anyone seeking a role specialising in SEO or SEM
Want to train your team? If you have employees you want to enrol in this course get in contact with us to discuss your options.
- Topic 1: Understanding Search Engine Marketing
- Topic 2: Search Engine Marketing Strategic Planning
- Topic 3: SEO – Organic Search
- Topic 4: SEM – Paid Search
During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.
Sharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Annette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.
Online education experience
These courses are designed to let you build your study around your busy life. We have developed an engaging educational experience which can be accessed from any device at any time.
- Study anytime on any device with Canvas (our cloud-based Learning platform)
- 24 hour response time to your queries 5 days per week
- Study groups
- Interactive webinars
- Rich interactive content experience
- Free access to the full Lynda video library