Search Engine Marketing

How to implement SEO and SEM strategies

The course Search Engine Marketing takes you through the world of search engine optimisation (SEO) and search engine marketing (SEM). You will learn about SEO and SEM strategies, as well as strategic planning, organic search, social media optimisation and paid search. Discover why search engines are a crucial step in your digital marketing strategy and understand which strategies to use with them. Furthermore, you’ll delve into the world of paid searches to understand how to improve your search rankings with pay-per-click, and how to manage related costs.


What you’ll learn
  • The Role of Search Engines
  • Strategic SEO and SEM Planning
  • Organic Search SEO
  • Social Media Optimisation
  • Paid Search and SEM
Who is this course for?
  • Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
  • Small business owners who want more people visiting their website
  • Anyone seeking a role specialising in SEO or SEM

Want to train your team? If you have employees you want to enrol in this course get in contact with us to discuss your options.

Study modules
  • Topic 1: Understanding Search Engine Marketing
  • Topic 2: Search Engine Marketing Strategic Planning
  • Topic 3: SEO – Organic Search
  • Topic 4: SEM – Paid Search
Course educators

During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.

Sharna BregmanSharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette StaglienoAnnette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.


Online education experience

These courses are designed to let you build your study around your busy life. We have developed an engaging educational experience which can be accessed from any device at any time.

  • Study anytime on any device with Canvas (our cloud-based Learning platform)
  • 24 hour response time to your queries 5 days per week
  • Study groups
  • Interactive webinars
  • Rich interactive content experience
  • Free access to the full Lynda video library


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Start date: Weekly intakes.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms.
The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer.

Online Course Delivery: This course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from The Left Bank who will mentor and support you throughout the course.

Certification: You will receive a statement of completion upon successful completion of this Online Search Engine Marketing course. You may also receive a statement of attainment where they have met the requirements of BSBMKG514 Implement and Monitor Marketing Activities as part of their study.