Introduction to Digital Marketing

Email marketing & digital marketing strategy

This online course is perfect for individuals who wish to gain a greater understanding of digital marketing principles, as well as those tasked with implementing and managing a comprehensive digital strategy for their organisation and brand. Whether you’re a marketing specialist, a digital technologist or a small business owner, this online course will give you practical knowledge and valuable insights to implement a successful digital marketing strategy for your brand.


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What you’ll learn
  • The major types of Digital Marketing, fundamental marketing principles and terminology
  • The evolution of Digital Marketing and its place within the overall marketing mix
  • Best practices including how to build your subscriber list, create engaging emails and measuring for success
  • How to use Campaign Monitor, a platform for managing email marketing
Who is this course for?

This course is perfect for individuals who wish to gain a greater understanding of digital marketing principles, as well as those tasked with implementing and managing a comprehensive digital strategy for their organisation or brand.

  • Traditional marketing professionals who want to start learning about digital marketing (especially email marketing)
  • Small business owners
  • People with no background in marketing who want to start learning about digital marketing

Want to train your team? If you have employees you want to enrol in this course get in contact with us to discuss your options.

Study modules
  • Topic 1: Introduction to digital marketing
  • Topic 2: Basic types of digital marketing (Email, Social, Display, Website, Content)
  • Topic 3: Plan Digital Marketing activities (Customer acquisition, retention and loyalty)
  • Topic 4: Execute Digital Marketing activities (Customer acquisition, retention and loyalty)
Course educators

During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.

Sharna BregmanSharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette StaglienoAnnette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

 

Online education experience

These courses are designed to let you build your study around your busy life. We have developed an engaging educational experience which can be accessed from any device at any time.

  • Study anytime on any device with Canvas (our cloud-based Learning platform)
  • 24 hour response time to your queries 5 days per week
  • Study groups
  • Interactive webinars
  • Rich interactive content experience
  • Free access to the full Lynda video library

$990

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COURSE OUTLINE

Start date: Weekly intakes.

Study type: Online with appointed educator.

Duration: 10 weeks’ access to your course through our online learning platforms.
The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer.

Units of competency in this course: BBSBMKG508.

Online Course Delivery: This course is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from The Left Bank who will mentor and support you throughout the course.

Certification: This course incorporates the delivery of a nationally recognised unit of competency which is accredited through the Australian Skills Quality Authority (ASQA). Provided that an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate unit of competency will be issued.