Use data analytics to drive effective digital strategies
Do you want to learn the fundamentals of digital marketing and how to use data analytics to drive effective digital strategies? Then this course bundle is for you. These courses will teach you the principles of digital marketing through practical online learning exercises and will equip you with an understanding of data analytics and SEO principles that will increase your consumer reach and engagement.
Want to train your team? If you have employees you want to enrol in this course bundle get in contact with us to discuss your options.
Search Engine Marketing (SEO and SEM)
The course Search Engine Marketing takes you through the world of search engine optimisation (SEO) and search engine marketing (SEM). You will learn about SEO and SEM strategies, as well as strategic planning, organic search, social media optimisation and paid search. Discover why search engines are a crucial step in your digital marketing strategy and understand which strategies to use with them. Furthermore, you’ll delve into the world of paid searches to understand how to improve your search rankings with pay-per-click and how to manage related costs.
What you’ll learn
Data analytics is a way to make meaningful decisions about business goals, digital marketing campaigns, and conversion rate optimisation. This course will help you create and manage a data strategy, allowing you to identify effective and ineffective activities in order to improve management of your digital marketing spend. Understand the different areas of data analytics and how they add to customer relationships. Learn strategic planning and the most important aspects of data sources, measurement, analysis and reporting.
What you’ll learn
During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.
Sharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.
Annette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.
Online study has obvious benefits. You get to learn at your own pace. You can build your study plans around your busy life. But we’ve also discovered that learning online is a unique experience for every individual. That’s why we’ve created an educational experience that focuses on your needs and desires and that’s engaging, fun and cutting edge.