Data-Driven Digital Marketer

Use data analytics to drive effective digital strategies

Do you want to learn the fundamentals of digital marketing and how to use data analytics to drive effective digital strategies? Then this course bundle is for you. These courses will teach you the principles of digital marketing through practical online learning exercises and will equip you with an understanding of data analytics and SEO principles that will increase your consumer reach and engagement.


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This bundle includes:
  • Course 1 – Search Engine Marketing (SEO and SEM)
  • Course 2 – Data Analytics
Who is this course bundle for?
  • Marketing professionals who want to upskill in the technical and data-driven side of digital marketing
  • Aspiring Performance Managers (SEM/SEO)
  • Aspiring Website Managers
  • Small business owners wanting to improve decision making and optimisation through understanding SEM and data analytics

Want to train your team? If you have employees you want to enrol in this course bundle get in contact with us to discuss your options.

COURSE 1 Search Engine Marketing (SEO and SEM)

Search Engine Marketing (SEO and SEM)

The course Search Engine Marketing takes you through the world of search engine optimisation (SEO) and search engine marketing (SEM). You will learn about SEO and SEM strategies, as well as strategic planning, organic search, social media optimisation and paid search. Discover why search engines are a crucial step in your digital marketing strategy and understand which strategies to use with them. Furthermore, you’ll delve into the world of paid searches to understand how to improve your search rankings with pay-per-click and how to manage related costs.

 

What you’ll learn

  • The Role of Search Engines
  • Strategic Planning
  • Organic Search SEO
  • Social Media Optimisation
  • Paid Search and SEM

Study modules

  • Topic 1: Understanding Search Engine Marketing
  • Topic 2: Search Engine Marketing Strategic Planning
  • Topic 3: SEO – Organic Search
  • Topic 4: SEM – Paid Search
COURSE 2 Data Analytics

Data Analytics

Data analytics is a way to make meaningful decisions about business goals, digital marketing campaigns, and conversion rate optimisation. This course will help you create and manage a data strategy, allowing you to identify effective and ineffective activities in order to improve management of your digital marketing spend. Understand the different areas of data analytics and how they add to customer relationships. Learn strategic planning and the most important aspects of data sources, measurement, analysis and reporting.

 

What you’ll learn

  • How to analyse and measure digital marketing effectiveness
  • How to develop a data measurement plan
  • How to communicate the effectiveness of the data plan
  • Understand how to use digital tools and d such as Google Analytics
  • Conversion rate optimisation

Study modules

  • Topic 1: Understanding data analytics (including Google Analytics training)
  • Topic 2: Strategic planning
  • Topic 3: Defining what data sets to measure
  • Topic 4: Data optimisation (including tools and dashboards)
Course educators

During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.

Sharna BregmanSharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette StaglienoAnnette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.

 

Online education experience

Online study has obvious benefits. You get to learn at your own pace. You can build your study plans around your busy life. But we’ve also discovered that learning online is a unique experience for every individual. That’s why we’ve created an educational experience that focuses on your needs and desires and that’s engaging, fun and cutting edge.

  • Study anytime on any device with Canvas (our cloud-based Learning platform)
  • 24 hour response time to your queries 5 days per week
  • Study groups
  • Interactive webinars
  • Rich interactive content experience
  • Free access to the full Lynda video library

$1,590

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COURSE OUTLINE

Start date: Weekly intakes.

Study type: Online with appointed educator.

Duration: 20 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Prerequisite: N/A.

Technology Requirements: Internet access / Computer.

Units of competency in this course: BSBMKG522 / BSBMKG523.

Online Course Delivery: This course bundle is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from The Left Bank who will mentor and support you throughout the course.

Certification: This course bundle incorporates nationally recognised units of competency which are accredited through the Australian Skills Quality Authority (ASQA). Provided an eligible student has supplied the required enrolment information and has been assessed as competent, a Statement of Attainment for the appropriate units of competency will be issued.