Content & Social Media Marketer

Email, content and social media marketing

Want to pursue a career in Digital Marketing? Or are you a business owner wanting to take control of your digital marketing rather than outsourcing? This course bundle is for you. It combines specialised course units to equip you with all the skills you need for email, content and social media marketing – the core skills for any aspiring digital marketer.


This bundle includes:
  • Course 1 – Introduction to Digital Marketing (Email Marketing)
  • Course 2 – Content Marketing
  • Course 3 – Social Media Marketing
Who is this course bundle for?

This bundle is ideal for anyone who wishes to master content marketing and social media, as well as people tasked with implementing and managing a comprehensive content digital marketing strategy for their organisation and brand.

  • Marketing Professionals who want to understand the basics of email marketing, content marketing and social media marketing
  • Aspiring Digital Marketing Manager or Coordinator
  • Aspiring Social Media Managers
  • Aspiring Content Marketing Managers
  • PR/Communication teams wanting to leverage the online space
  • Small business owners

Want to train your team? If you have employees you want to enrol in this course bundle get in contact with us to discuss your options.

COURSE 1 Introduction to Digital Marketing

Introduction to Digital Marketing

This online course is perfect for individuals who wish to gain a greater understanding of digital marketing principles, as well as those tasked with implementing and managing a comprehensive digital strategy for their organisation and brand. Whether you’re a marketing specialist, a digital technologist or a small business owner, this online course will give you practical knowledge and valuable insights to implement a successful digital marketing strategy for your brand.


What you’ll learn

  • The major types of Digital Marketing, fundamental marketing principles and terminology
  • The evolution of Digital Marketing and its place within the overall marketing mix
  • Email marketing best practice, including how to build your subscriber list, create engaging emails and measuring for success
  • How to use Campaign Monitor, a platform for managing email marketing

Study modules

  • Topic 1: Introduction to digital marketing
  • Topic 2: Basic types of digital marketing (Email, Social, Display, Website, Content)
  • Topic 3: Plan Digital Marketing activities (Customer acquisition, retention and loyalty)
  • Topic 4: Execute Digital Marketing activities (Customer acquisition, retention and loyalty)
COURSE 2 Content Marketing

Content Marketing

This course on content marketing will equip you with the knowledge to develop your content marketing strategy across websites and social networking destinations. It’s essential in this fast-paced age (where content is king) to know how to get your message out to the world via digital channels. Firstly, you will learn the fundamentals of a digital ecosystem and how to execute your content marketing strategy. Furthermore, learn about the design and development of an integrated digital marketing communication plan.


What you’ll learn

  • How to develop a content marketing strategy and implementation plan
  • How to create and produce relevant content for your audience
  • How to select and use appropriate social media channels for content distribution
  • How to measure content marketing activities

Study modules

  • Topic 1: The digital ecosystem (website, social media channels, blog)
  • Topic 2: An introduction to content marketing strategy
  • Topic 3: Evaluating content marketing opportunities
  • Topic 4: Writing & producing compelling content
  • Topic 5: Content marketing processes & management
COURSE 3 Social Media Marketing

Social Media Marketing

The course Social Media Marketing teaches you to effectively engage with customers using today’s various social media platforms that are relevant to a business. You’ll learn how to effectively develop and manage complex public relations campaigns using social media. You’ll learn to select and prioritise different digital marketing goals for your organisation, customers, products and services, and then the best ways to achieve them through different forms of social media.


What you’ll learn

  • Which social networks to leverage and why
  • How to establish your own social media ecosystem to drive traffic
  • How to implement social media functionality into your online properties to build your community
  • How to implement a streamlined and effective workflow for publishing your digital assets across social platforms
  • How to measure the true effectiveness of your online marketing campaigns

Study modules

  • Topic 1: The Social Media Landscape
  • Topic 2: Social Media Strategy
  • Topic 3: Social Media Networks (Analysed by network)
  • Topic 4: Blogging
  • Topic 5: Managing a Social Media Footprint
Course educators

During your course, you will be guided by an experienced online education professional who will be available to assist you with all aspects of your study.

Sharna BregmanSharna Bregman – Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a certified digital education expert.

Annette StaglienoAnnette Staglieno – Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a certified education professional in her field.


Online education experience

Online study has obvious benefits. You get to learn at your own pace. You can build your study plans around your busy life. But we’ve also discovered that learning online is a unique experience for every individual. That’s why we’ve created an educational experience that focuses on your needs and desires and that’s engaging, fun and cutting edge.

  • Study anytime on any device with Canvas (our cloud-based Learning platform)
  • 24 hour response time to your queries 5 days per week
  • Study groups
  • Interactive webinars
  • Rich interactive content experience
  • Free access to the full Lynda video library


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Course Info

Start date: Weekly intakes.

Study type: Online with appointed educator.

Duration: 30 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.

Technology Requirements: Internet access / Computer.

Online Course Delivery: This course bundle is delivered by The Left Bank, which is a brand of the Academy of Information Technology (RTO: 90511).

Your personal educator: Upon enrolment, you’ll be allocated an experienced educator from The Left Bank who will mentor and support you throughout the course.

Certification: You will receive a statement of completion upon successful completion of this online Introduction to Digital Marketing, Content Marketing and Social Media Marketing courses. You may also receive a statement of attainment where you have met the requirements of BSBMKG508 Plan Direct Marketing Activities, BSBMKG501 Identify and Evaluate Marketing Opportunities and BSBPUB502 Develop and Manage Complex Public Relations Campaigns as part of your study.